Running a veterinary practice has never been more expensive. Rising wages, higher equipment costs, and soaring debt expenses are putting significant pressure on profitability. While cost-cutting can provide short-term relief, long-term sustainability requires driving volume and making strategic investments. In the final video of this series, Practice Playbook expert Aaron Eckler explores how practices can navigate these financial challenges. From managing costs and optimizing efficiency to...

The veterinary industry has undergone significant shifts in recent years, with practice performance becoming increasingly variable. While some clinics have successfully navigated rising demand and sustained growth, others struggle to remain profitable or even survive. In part two of this three-part series, Practice Playbook expert Aaron Eckler explores the post-pandemic reality of veterinary practices. From fluctuating inflation and interest rates to evolving client demand and price...

Veterinary practice owners often hope for straightforward economic solutions, but the reality is far more complex. In part one of this three-part series, Practice Playbook expert Aaron Eckler breaks down the intricate balance of revenue, costs, and sustainable growth. He also explains the Stretch R model—a strategic framework that helps clinics scale effectively by investing in growth ahead of demand while managing risk and building capacity to avoid overstretching resources. He demonstrates...

In this Practice Playbook video, Dr. Alex Boo explores the positioning, pricing, and selling strategies for Fluorescent Light Energy (FLE). He shares his insights and experiences on incorporating FLE into his clinic’s offerings, highlighting the benefits and advantages of this treatment for patients and their owners. He also details pricing strategies and provides valuable tips for effectively communicating the efficacy and value of FLE treatments to pet owners.

In this Practice Playbook video, Dr. Martin Caouette discusses the successful integration of Fluorescent Light Energy treatment into his daily practice. He explains how his team embraced this innovative technology after an initial phase of learning and adaptation. He also describes the integration process, which involved comprehensive training for the entire veterinary team, participation in specialized lectures, and meticulous organization of all necessary equipment to enhance treatment...

In this Practice Playbook video, Dr. Heather McGowan highlights the benefits of using Fluorescent Light Energy in your clinic. She provides strategies for driving engagement from your team and clients and offers comprehensive, step-by-step instructions for using this innovative technology to treat various skin conditions in patients.

Running your veterinary business is about more than just business, culture and management knowledge. It’s also crucial to understand what regulatory boundaries you have, so that you can not only be compliant, but also take advantage of your permitted scope. Regulatory bodies often communicate changes directly to their licensees through newsletters and formal communication. If your marketing and management team members are not licensees, then they may not have a way of knowing when changes...

Have you ever had an idea that fell flat on implementation? It didn't achieve your goal or didn't get the buy-in you expected? Have you ever tried something new without knowing how to get momentum or how to take your idea that one last step to make it successful? Our Practice Playbook experts, Senani Ratnayake and Aaron Eckler from Vet Alliance/Globalvet, explain how a simple system and a few important checkpoints can dramatically impact your success in implementing ideas and achieving your...

With the number of social media platforms (and hours spent on them) on the rise, it’s tempting for veterinary practices to feel pressure to post on more platforms, more frequently. A quantity approach can indeed be good to increase brand awareness and to appease ranking algorithms, in some cases. But at the end of the day… does it really help our practices? Does it help our already short-staffed teams? If your practice is struggling to get it all done when it comes to digital marketing, here...