Happy New Year veterinary industry! As we embark on yet another year of challenges and uncertainty—but also exciting opportunities—I am confident we will continue to draw upon our vast stores of resilience, while taking good care of ourselves and others. At the time of writing, with Covid cases currently on the rise in our various communities, there will be an ongoing need to be hyperfocused on our practices and teams. As we’ve already seen over the past 2 years, this can lead to feelings of...

Do you feel like you’re striking out with your existing or potential clients when it comes to marketing your clinic on social media? Do you feel like you’re in left field when you try to build your strategy plan? Our Practice Playbook expert, Cheyanne Flerx shares her advice to help you better understand social media and use it effectively to capture new clients, or even add new players to your team, by building up your practice through these communication tools. Time to hit the ball out of...

In today’s veterinary landscape, with so many increasing demands from pet ownership and care, navigating a global pandemic and a labour shortage of DVMs, engagement and retention has never been more important. It’s no secret – engaged team members deliver more to our patients and clients. Highly engaged team members have a positive impact on the team, creating a sense of community and an environment where everyone is working toward the same goal, which all contributes to a great place to...

Do you tend to spiral into pessimistic thoughts regarding certain situations or people? Do you feel your concentration and focus are affected by your negative emotions? Is it difficult for you to cheer yourself on when faced with various challenges or even celebrate your wins? Our Practice Playbook expert, Dr. Philip Richmond, shares valuable tips on how to perceive events in a more positive light. He also explains ways to take action to change your train of thought and maintain a more...

Are you struggling to meet the demands of your successful practice? Do you find yourself wondering whether there is a better way to find and recruit strong team members? Competition is fierce, and now more than ever, it is vital to get ahead of the pack. Our Practice Playbook expert, Dr. Hélène Perras, shares valuable tips along with innovative short-term and long-term strategies to enhance your recruitment efforts – and find the talent you need! Have you ever attended a training session...

Do you ever feel like you are constantly running around like a headless quarterback? Do you sometimes find yourself on a treadmill that isn't getting you anywhere? Do you often feel like you are dropping the ball on opportunities because you are spending your time putting out fires? Remember, time is money, and that is true in any business! Our Practice Playbook expert, Dr. Dave Nicol looks into the value of each task performed in clinics, so you can strategically learn how to better spend...

Have you been thinking about adding an e-store to your practice but you’ve been hesitant to do so? Do you already have an e-store but just aren't sure that you've optimized it to make it work for both your team AND your clients? Do you have questions but few answers? In recent years, on-line shopping has increased dramatically and shows no signs of slowing down. Right now may be the perfect time to revisit those concerns, find answers and formulate a solid strategy for success. Adding an...

Once you reach the major leagues, your practice might experience a common and constant challenge: seasonality. Are your busier months putting massive demands on your team and operations, while slower months are having you wrestle with your cash flow? So, how can you downplay the peaks and troughs of seasonal business at your clinic? Our Practice Playbook experts, Senani Ratnayake, Aaron Eckler, and Dr. Saye Clement from Vet Alliance, share great advice and tactics to help reduce the demands on...

Whether you're taking some well-deserved time off (yes, it's possible!), an associate is going on parental leave, or you need additional staffing support during a busy time, it is important to plan and ensure that you integrate your locum as smoothly and efficiently as possible. Practice Playbook expert Dr. Shona Kowtecky from Vet Alliance and locum veterinarian herself, has prepared an easy-to-follow checklist to ensure your locum coverage is a success for your business, team, patients and...